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Who is Louis Vuitton CEO Pietro Beccari?

In a momentous shake-up of its most accomplished management aces, LVMH said Dior's Pietro Beccari is to become CEO of Louis Vuitton.

Why did Louis Vuitton buy LVMH?

In July 1988, Arnault provided $1.6 billion to form a holding company with Guinness that held 24% of LVMH's shares. In response to rumors that the Louis Vuitton group was buying LVMH's stock to form a "blocking minority", Arnault spent $600 million to buy 13.5% more of LVMH, making him LVMH's largest shareholder.

Will Louis Vuitton return to its original values?

But Chief Executive Michael Burke led Louis Vuitton to a healthy rebound by engaging local clients and driving sales online. Now, the executive is calling for a return to the original values of luxury. CEO Pietro Beccari reveals how a sprawling revamp of Dior’s historic Avenue Montaigne hub fits into wider plans for the fast-growing brand.

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